A few months ago I sat through a data analytics webinar and just about chewed my lip off trying to stay awake. It didn’t work. So it was with some trepidation that I came along to AFTRS in order to listen to ‘some stuff’ about big data. My reaction was well beyond relief. It was a pleasure and joy and simply good fun listening to Elisa, whose keynote not only re-framed my approach towards but also presented hereunto unknown possibilities for my venture. Nothing like a good story well told to broaden one’s horizons.

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