Through hugely informative and entertaining keynotes and workshops, Gill shows how to use your Most Valuable Asset to gain and retain the clients you serve best.
Her audiences gain extraordinary value as she shows them how to get the most out of their CRM investment. Although Gill is a Microsoft Certified Trainer, her work is not software specific. She takes her in depth knowledge to a wider set of principles and processes so you can monetise and measure the value of your CRM, making it a highly profitable part of your business.
Gill’s work inspires and excites salespeople to use their CRM to improve their revenue, managers discover easier ways to strategise, and technical staff relish the opportunity to contribute to the bottom line.
Gill’s aim for any audience is for everyone to leave with an understanding of how to ensure that their CRM is a key factor in their success. Her topics include:
Are You Making the Most of YOUR Most Valuable Asset?
– Do you feed your CRM the quality data it craves?
– Can you segment your Most Valuable Asset easily in all the ways that you need?
– Can you rely on the dashboards and reports built on your Most Valuable Asset?
Delivering ROI on your CRM and (ROO and ROE) and some other TLAs
– Alphabet soup
– Should you DIY, DWY or DFY?
Exposing the Mystery of CRM Success
– Why is CRM success so elusive?
– CRM is Simple, but not Easy
– Why Assumptions make an Ass of You and Me
Leading a CRM change/transformation
– To ensure CRM success, what do you need to ensure?
Gill also speaks on ‘The Seven Deadly Sins of CRM training’, ‘Security – who needs it?’* ‘Breaking Down Barriers to Marketing Automation*’, ‘Seven Essential Steps to Successful User Acceptance Testing and ‘Taming the Beast of CRM Data’ (Specific to Microsoft Dynamics 365)
“The difference Gill made to our CRM and our business is amazing” – Katie Sturges – Financial Controller – McKenzie Partners
“Gill walked me through the CRM process, she made the complex simple to understand and gave me the tools to make important strategic decisions.” – David Nomchong – Managing Director – Global Qi Alliance
“Gill “Walks on Water” when it comes to CRM and I know that she will ask you to define what you really mean and want by CRM.” – Jack Fraenkel – Managing Director – Motivatories
Gill has been speaking for about five years and speaking at Toastmasters before that. Gill also has about thirty years of training experience.
Several examples of Gill speaking can be seen here https://www.opsis.com.au/menu-why-opsis/gill-walker-speaks.html and her latest showreel is here https://youtu.be/XtKVf8X76cQ